Personal Leadership Training for Sales Leaders & Commercial Executives
Understand why your leadership works
The program
You already lead people and create results. Personal Leadership Program – PLP™ I is a one-year leadership education in four modules that gives you a deeper understanding of how you do it, how you think, decide and communicate when you are at your best, and how it affects the people around you. With that insight you can use your strengths on purpose, also in the situations where they are harder to reach. You finish as a Certified PLP™ Practitioner and NLP Practitioner from the Society of NLP.
The participants
Leaders who create results through people and want to take their leadership further. Many work in commercial roles, as sales directors, key account managers or CEOs close to the customer, often in international companies. Others lead teams in development, projects, HR or the public sector. What they share is responsibility for people and for creating value for a customer, user or citizen. You train with 15 to 20 of them, and they become a trusted network of peers.
In the room
This is personal work at depth. You explore your own mental strategies, your values and the filters through which you see the world, and you learn to read other people with a precision most leaders never get to train. It happens face to face, without slides, among experienced leaders in Acuity World’s training facilities in Holte.
We have delivered leadership training to Danish and global organisations, including Novo Nordisk, DSV, Vestas, Grundfos, ZEISS, Demant, Radiometer, DISA, Endress+Hauser, NKT Photonics and Coloplast. We work with discretion, and we are happy to tell you more about who we have worked with in a personal conversation.
We start with what already works
Most leadership programs begin with theory, models and the areas you need to improve. In Personal Leadership Program – PLP™ we begin with you, and with the moments where your leadership already works. We look at how you think, communicate and act when you are at your best, and turn it into something you can repeat on purpose. From there you build new skills on a foundation that is already yours.
We also teach in a different way. There are no slides and no long presentations. You learn through dialogue, exercises and feedback, face to face with your trainers and the other leaders. Understanding grows when you talk, try things out and reflect together, and that is what stays with you after the training.
NLP with a business approach
We use NLP as a practical tool for leadership, sales and customer relationships. You work with real situations from your own business, and all our NLP certifications are licensed by Dr. Richard Bandler and the Society of NLP. The program is led by Henrik Wenøe, the only certified NLP Master Trainer in Denmark.
Your personal leadership journey, step by step
You can start with Personal Leadership – PL™, a standalone 3.5-day course that is also module 1 of PLP™ I. Most leaders choose PLP™ I, which gives you a full year of development and an international certification. If you want to go further, PLP™ II, III and IV each build on all the levels before, so you take them in order.
Personal Leadership – PL™
- Format
- 1 module · 3.5 days
- Certificate
- PL™ Diploma
- Online
- 3 Global Master Classes
- Next start
- 8 December 2026 · 9 March 2027
Personal Leadership Program – PLP™ I
- Format
- 4 modules · 14 days over one year
- Certificate
- Certified PLP™ Practitioner & NLP Practitioner (Society of NLP)
- Next start
- 8 December 2026 · 9 March 2027
PLP™ Master Practitioner & NLP Master Practitioner
Requires PLP™ I
- Format
- 4 modules · 14 days
PLP™ Performance Facilitator & Business Coach
Requires PLP™ I and II
- Format
- 4 modules · 14 days
PLP™ Transformation Facilitator & Professional Coach & Mentor
Requires PLP™ I, II and III
- Format
- 4 modules · 14 days
Four modules.
One year.
You train in Acuity World’s training facilities in Holte and practise in your own leadership between the modules.
- Personal Leadership for Sales PerformanceYou start with your own leadership at its best, and build the clarity and mindset to lead people who are responsible for revenue and customer relationships.
Also a standalone course, Personal Leadership – PL™ - Communication that Drives MotivationHow leaders create motivation and ownership through the way they communicate.
- Coaching for Sales and PerformanceCoaching skills that strengthen responsibility and performance in your team.
- Influence and Leadership ImpactYour ability to influence decisions, people and direction across the organisation.
Online
Online training between the modules
5 Online Training Evenings and 10 Global Master Classes, part of your certification
Online training between the modules
5 Online Training Evenings and 10 Global Master Classes, part of your certification
Between the modules you take part in 5 Online Training Evenings with a PLP™ IV Facilitator and 10 Beyond Selling – Global Master Classes. Both are held online, so you join from wherever you are. This is where you practise what you have learned, ask questions and integrate it in your own leadership.
The online training is part of the education and of your certification, so we expect you to take part in it, just as you do in the modules.
Before the program you have a personal conversation with a Business Coach, where you set your learning goals, and you follow up on them together after the program.
What changes after PLP™ I
Personal Leadership Program – PLP™ I builds on the strengths you already have as a leader. These are the changes participants and their organisations typically notice.
For you as a leader
- A clear understanding of what already works in your leadership, and how to use it on purpose
- Communication that creates motivation and ownership in your team
- Coaching skills you can use in everyday conversations with your salespeople and employees
- Greater influence on decisions, people and direction across the organisation
For your team and organisation
- Employees who take more responsibility and show more initiative
- More consistent performance, built through people rather than pressure
- Better conversations with customers, because the leader coaches the salespeople
- A leader who stays with the organisation and grows with it
The next two starts
Personal Leadership Program – PLP™ I starts twice a year in Acuity World’s training facilities in Holte. Choose the start that suits you, and see all prices below.
- Module 1 · Personal Leadership for Sales Performance8–11 Dec 2026
- Module 2 · Communication that Drives Motivation16–19 Mar 2027
- Module 3 · Coaching for Sales and Performance22–25 Jun 2027
- Module 4 · Influence and Leadership Impact24–27 Aug 2027
- Module 1 · Personal Leadership for Sales Performance9–12 Mar 2027
- Module 2 · Communication that Drives Motivation15–18 Jun 2027
- Module 3 · Coaching for Sales and Performance12–15 Oct 2027
- Module 4 · Influence and Leadership Impact14–17 Dec 2027
Prices
| Personal Leadership – PL™1 module · 3.5 days · 3 Global Master Classes · Module 1 of PLP™ I | DKK 19,950€2,622 |
| Personal Leadership Program – PLP™ I4 modules · 14 days over one year | DKK 69,950€9,400 |
| PLP™ II4 modules · 14 days · Requires PLP™ I | DKK 69,950€9,400 |
| PLP™ III4 modules · 14 days · Requires PLP™ I and II | DKK 69,950€9,400 |
| PLP™ IV4 modules · 14 days · Requires PLP™ I, II and III | DKK 69,950€9,400 |
Your trainers
Henrik Wenøe
The only certified NLP Master Trainer in Denmark, certified by Dr. Richard Bandler and the Society of NLP. Henrik founded Acuity World and has trained leaders, executives and professionals worldwide since 2000.
Liselotte Pedersen
Business Coach and trainer, and a regular instructor on Personal Leadership Program – PLP™ since 2011.
In their own words
I see communication as the most important element of leadership. PLP™ gave me a deeper understanding of how communication can drive extraordinary results by strengthening individual and team potential. It’s highly practical and it truly fills your toolbox.
I lead 11 people and am responsible for around 700 customers. I use the Satisfaction Cycle in many situations, with new customers to understand their dreams and with existing customers to follow up on them. I also use it with my employees in our daily sparring and annual goal setting. My focus has shifted to what is already there and what works, and that gives me calm and strength to reach my goals.
I listen more closely and ask better questions, so my employees find the answers themselves. I rest in myself, and my team has moved noticeably. I was coached on how to handle a difficult situation with an employee, and today we have a really good collaboration.
Managing key partner relationships and international projects, I saw how far I can go by using my new tools and investing in the relationship itself. It opens many new opportunities and makes work more enjoyable.
My whole approach to working with people has been turned upside down, with more focus on possibilities than limitations. It has become much easier to move things forward, also when there is resistance to change.
Frequently asked questions
Can’t find what you are looking for? Book a discovery call and we will answer your questions.
Is the training in English or Danish?
What are the requirements for certification?
- take part in 4 physical modules in Holte
- take part in 5 Online Training Evenings
- take part in 10 Global Master Classes
- complete and pass a written and practical evaluation at the end of module 4
The practical part is a structured coaching process that you conduct with an external participant. It shows that you have integrated the core of the program and can use it professionally.
Is the program only for sales leaders?
How many participants are there on a team?
How does the program start?
What is expected of me between the modules?
What if I cannot attend a module?
Can I start with Personal Leadership – PL™ and continue later?
Who pays for the program?
Can PLP™ be delivered in-company?
How do I get to the training in Holte?
Get in touch
If you are considering whether Personal Leadership Program – PLP™ is the right next step for you, we are happy to offer a no-obligation conversation.
