Personal Leadership program – PLP™ I
Personal Leadership for Sales Leaders and Commercial Executives Driving Growth
Personal Leadership Program – PLP™ I is designed for leaders responsible for creating results through people.
It focuses on the personal leadership that shapes how you communicate, create ownership and build consistent performance across your team.
Introduction
Participants often come from sales and commercial leadership roles, where results are shaped through communication, coaching and the ability to create ownership across a team.
The program develops the personal leadership behind how you think, communicate and lead in practice, with a strong emphasis social capabilities and insights drawn from New NLP.
This translates into how you create motivation, alignment and consistent performance in your team.
For many leaders, PLP™ becomes a defining shift in how they lead teams, develop people and create results over time.
Program Overview
Format
In-person
Lauguage
The training is conducted in English to ensure that all participants can take part. If all participants are Danish-speaking, the training will be delivered in Danish.
Duration
14 training days 4 modules (3.5 days each) across one year
Choose when to start
Summer 2026: June 9
Fall 2026: September 29
* View all dates and modules in the program highlights below.
Where?
At Acuity World, Havarthivej 6, 2840 Holte, Denmark
Price
DKK 69,950 / €9,400 (excl. VAT)
Limited seats to ensure a high level of interaction.
Receive a 5% price reduction when you register two months in advance.
Sign up for the Personal Leadership Program - PLP™ I program here
What the Program Includes
Who is the program for
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Sales Leaders
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Commercial Leaders
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Leaders responsible for performance and people
Program Highlights
At the Personal Leadership Program – PLP™ I, you work with leadership, communication and coaching tools designed to strengthen your personal leadership, the foundation for leading others effectively.
Many participants come from sales and commercial leadership roles, where the ability to motivate and guide people directly impacts results.
The program provides practical ways to create clarity, build motivation and develop the daily behaviors that drive strong and consistent performance.
The PLP Learning Journey
PLP™ is a practice-based leadership development program structured around four modules over the course of one year. The program unfolds as a continuous learning journey, where you develop your personal leadership as your responsibility and influence expand.
The program is built on active engagement, training, and reflection, starting from what already works in your leadership. Through exercises, feedback, dialogue, and real-world application, participants work within a structured process where strengths are reinforced and insights are translated into action between modules.
Module 1
Module 1
Personal Leadership for Sales Performance
Develop the personal clarity and mindset required to lead people who are responsible for revenue and customer relationships.
Focus areas
- Clarifying your personal leadership mission and commercial impact
- Understanding what truly motivates people to perform
- Leading through strengths rather than pressure or control
- Creating direction and energy in sales and commercial teams
Module 2
Module 2
Communication that Drives Motivation
Learn how leaders create motivation and ownership through communication.
Focus areas
- Communicating in ways that activate people’s intrinsic motivation
- Creating clarity and alignment in sales teams
- Building trust in performance-driven environments
- Handling difficult leadership conversations
Module 3
Module 3
Coaching for Sales and Performance
Develop coaching skills that strengthen responsibility and performance in teams.
Focus areas
- Coaching salespeople toward stronger customer conversations
- Developing ownership and initiative in employees
- Turning everyday situations into learning and development
- Supporting consistent performance rather than short-term pressure
Module 4
Module 4
Influence and Leadership Impact
Strengthen your ability to influence decisions, people and direction across the organization.
Focus areas
- Leading without micromanagement
- Influencing stakeholders and decision processes
- Creating alignment around goals and strategy
- Building sustainable performance through people
What You Will Develop
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Personal leadership clarity for leading people responsible for results
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Communication that activates motivation and ownership
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Coaching skills for developing salespeople and teams
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Influence and leadership presence in performance-driven environments
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The ability to create consistent performance through people
Between the Modules
Development in PLP™ does not take place only during the modules. Between the in-person modules in Holte, participants also take part in:
- 10 Online Global Master Classes (2 hours each, held on the last Monday of each month)
- Online training sessions facilitated by a PLP IV facilitator
During this period, you continue working with integration, reflection, and real-world application in your own leadership. The ongoing dialogue and training with fellow participants create continuity, deepen learning, and build a trusted professional network that supports your development throughout the year.
Confidential Peer Network
You get to know your fellow students well during the program, and you get the opportunity to build strong professional networks consisting of leaders from both the public and private sectors. A professional network is an important part of your development as a leader.
Date overview
Summer/Fall 2026
Module 1: Personal Leadership
Start June 9 – 12, or September 29. – October 2.
Module 2: Personal Communication
December 8 – 11, 2026
Module 3: Personal Coaching
March 16 – 19, 2027
Module 4: Personal Influence
June 22 – 25, 2027
Certification
Participants who complete the program are certified as:
Certified PLP™ Practitioner – by The Association of PLP™
NLP™ Business Practitioner – based on international NLP standards and certified under the authority of Richard Bandler, co-creator of NLP.
Personal Leadership - PL™ (Only module 1)
If you’re not ready to commit to the entire Personal Leadership Program – PLP I, we offer the option to start with just Module 1. This 3½-day is priced at DKK 19,500 (ex. VAT). After this module, you will receive a course certificate for completed training. Read more here
What’s also Included
Pre-program coaching session with a Business Coach
Follow-up coaching session with a Business Coach
Learning Materials
Access to Live and Online Sales Training
Certified PLP™ Practitioner & NLP Business Practitioner
Key Takeaway: Self-Leadership
The best lesson I learned from the Personal Leadership Program – PLP™ is that effective management begins with self-leadership.
The training is hands-on and practical, not just theoretical. From day one, you gain actionable insights to apply in your business.
I’ve learned to optimize my communication to achieve desired outcomes with my customers, team, and employees.
Christian Jessen
Transformative Experience
The Personal Leadership Program – PLP™ has been immensely beneficial. I achieved my sales, negotiation, and personal leadership goals and gained tools to enhance my personal life.
The diverse participants from various backgrounds create a dynamic and engaging environment.
Everyone leaves with valuable insights and skills.
Mikkel Dyrborg Jensen
Enhanced Self-Awareness and Results
The Personal Leadership Program – PLP™ has significantly increased my self-awareness. I now understand when I am at my best and how to maintain that state.
Meeting many open and diverse participants has improved my understanding of others’ perspectives, leading to measurable improvements in my results.
Anna Marie Damgaards Kristensen
Expertly Designed and Delivered
The Personal Leadership Program (PLP) was developed by CEO and Master Trainer Henrik Wenøe in 2001 and is delivered by him and his team of highly qualified business and executive coaches.
With over +25 years of experience in leadership and sales training across global companies, they bring a wealth of knowledge and practical insights to the program.
Contact
Get In Touch
If you’re curious about whether Personal Leadership Program – PLP™ is the right next step for you, I’d be happy to offer a no-obligation conversation.
