• You lead sales, commercial excellence or customer growth in a complex B2B organization
• You already have strong people and products, but performance is inconsistent
• You believe leadership quality and sales performance are inseparable
• You want results and responsibility – not more control and pressure

• You are looking for quick hacks, scripts or “silver bullets”

• You believe performance is created through tighter control and KPIs alone

• You want others to change, but are not willing to change yourself as a leader

• You are not accountable for real commercial outcomes

The Personal Leadership Program is designed for anyone looking to develop their leadership skills and reflect on their communication as leaders and their ability to manage change.

• Employees aspiring to become leaders. 
• Experienced leaders looking to deepen their understanding of personal leadership and explore new perspectives and tools.
• New Leaders seeking a solid foundation for their leadership practices.
• CXOs drive top-line growth and profitability.
• General managers oversee marketing and sales.
• Enterprise and national leaders drive sales and growth.
• VPs of Sales and Directors manage specific regions, countries, or products.
• Sales professionals focused on developing sales excellence.
• Sales managers aim to achieve goals through effective leadership and concrete tools, fostering growth, teamwork, and results.
• Non-sales decision-makers (e.g., in marketing, finance, or product development) seeking insights into effective sales leadership and customer-centric approaches.

Module 1: Personal Leadership

• Focus on your personal strengths and use your full potential

• Learn to motivate yourself and others at a deeper level

• Master your personal power and make decisions quickly and effectively

• Gain methods to set clear goals, follow through, and achieve great results

• Learn how to prevent stress and create balance for yourself and your team

• Discover your own leadership style and create direction and impact

Module 3: Personal Communication

• Strengthen your leadership impact through communication

• Learn to adapt your communication to individuals and increase influence

• Gain control over your acuity and master both verbal and nonverbal communication

• Understand others’ thinking structures and inspire genuine buy-in

• Learn how to motivate others through effective communication

Module 3: Personal Coaching

• Learn to use a coaching approach to lead yourself and others

• Acquire coaching tools to enhance team performance

• Boost your creativity and gain concrete tools to think and act outside the box

Module 4: Personal Influence and Sales™

• Understand how your personal leadership and communication influence others’ behavior

• Strengthen your ability to build great relationships with customers and colleagues

• Learn how to use your personal influence to inspire buy-in on ideas and products

• Discover others’ buying strategies and how to activate them

Leaders who create good results know how to combine a high level of professionalism and a good business understanding with strong personal and social skills. In other words, successful leaders have the personal and social competencies to translate theoretical skills into results in practice.

Our experience tells us that most leaders are skilled in the professional and business areas, while they often experience challenges in the personal and social areas of competence. Our goal is that you, as a leader, obtain the personal and social skills you need to achieve your goals. This education will provide you with practical training in situations that may arise in this role.

The theory will be gained through live training in groups, which will be linked directly to the practical training. The training will take place in groups of no more than 20 participants, as we make it a high priority that there is time for each individual person.

Spring 2026

Module 1: Personal Leadership

March 17. – 20.

Module 2: Personal Communication

June 16 – 19, 2026

Module 3: Personal Coaching

October 6 – 9, 2026

Module 4: Personal Influence

December 15 – 18, 2026

Summer/Fall 2026

Module 1: Personal Leadership

Start June 9 – 12, or September 29. – October 2.

Module 2: Personal Communication

December 8 – 11, 2026

Module 3: Personal Coaching

March 16 – 19, 2027

Module 4: Personal Influence

June 22 – 25, 2027

To become a Certified PLP™ Practitioner and NLP™ Business Practitioner, you need to complete the following requirements:

1. Participate in the 4 modules of the PLP program (held in Holte).
2. Attend at least 5 Online Training Evenings.
3. Attend 10 Online Global Master Classes.
4. Pass a written and practical test at the end of module 4.

Key Details:

• Online Training Evenings: These are 2-hour sessions where you’ll join a PLP IV facilitator and other students.
• Online Global Master Classes: These are also 2-hour sessions, led by PLP instructor Henrik Wenøe and American partner Dr. Joseph Riggio. These classes are held on the last Monday of each month.

You get to know your fellow students well during the program, and you get the opportunity to build strong professional networks consisting of leaders from both the public and private sectors. A professional network is an important part of your development as a leader.

Your instructors will be Henrik Wenøe and Liselotte Pedersen, both highly certified Transformational Facilitators and Professional Coaches with extensive practical and theoretical expertise in leadership development. With over 25 years of experience and deep insight into organizational management, they bring a wealth of knowledge to help you grow and succeed.

If you’re not ready to commit to the entire Personal Leadership Program – PLP I, we offer the option to start with just Module 1. This 3½-day is priced at DKK 19,500 (ex. VAT). After this module, you will receive a course certificate for completed training. Read more here