Global Master Classes

To achieve long-term success, it’s essential to move beyond transactional, win-lose approaches in sales. This workshop will equip you with the mindset and tools to embrace collaboration and create mutual success. Drawing from the Satisfaction Selling approach, you’ll learn how to shift the focus from Burning Platforms and pains to Burning Desire—unlocking higher-quality conversations that inspire action and build deeper trust. You’ll gain insights into the Satisfaction Cycle, a proven model for creating win-win-win scenarios that foster lasting customer relationships. Through practical case studies and engaging exercises, you’ll transform competitive situations into collaborative opportunities

To build long-term value and success, you must position yourself as more than just a seller—become a trusted advisor. This workshop focuses on developing the mindset and skills needed to build credibility, authenticity, and trust in every interaction. You’ll explore the balance between expertise and empathy while uncovering practical ways to strengthen customer relationships. Through self-assessment and engaging exercises, you’ll learn how to transition from being a seller to becoming a trusted advisor who prioritizes customer success.

Success in sales depends on understanding and adapting to the specific context of your customer. In this workshop, you’ll learn how to analyze your customer’s unique situation and tailor your communication and strategy to fit their needs. By mastering situational dynamics, you’ll enhance your ability to build trust and drive action. Through exercises and discussions, you’ll map customer contexts and develop tailored approaches that avoid common misalignments, setting the stage for successful outcomes.

Mastering the sales process starts with understanding the 7 C’s of Satisfaction Selling. This workshop will guide you through its stages and show you how to align your customer’s needs at every step. You’ll learn how to move customers from initial curiosity to a confident decision to act. Through guided examples and breakout discussions, you’ll apply the Satisfaction Selling method to real-world scenarios, identifying where your customers are and how to effectively guide them forward.

To succeed in sales, maintaining a positive state and building authentic rapport are essential skills. This workshop will teach you powerful techniques for personal positive state control and help you establish genuine connections with your customers. You’ll also explore the critical role of non-verbal communication in creating trust and connection. Through centering exercises and engaging conversations, you’ll practice how to stay centered and build rapport that resonates with authenticity.

Curiosity is a powerful tool for uncovering your customers’ wants, needs, and motivations. In this workshop, you’ll learn how to leverage the excitatory bias and positive inquiry to explore opportunities and solutions. By starting with “What’s working?” you’ll gain valuable insights and build trust. Through practical exercises and group discussions, you’ll master the art of curiosity-driven questioning while staying in a positive state yourself to foster engagement and meaningful conversations.

Clarity is the key to helping your customers envision success and take action. In this workshop, you’ll learn how to guide your customers in articulating their Desired State (D.S.++) and expand possibilities beyond problem-solving. By framing impactful questions like “What would make that even better?” you’ll co-create a clear vision of success. Through breakout sessions and feedback loops, you’ll refine your techniques for building clarity and empowering your customers to move confidently toward their goals, dreams, and desires.

Success in sales comes from guiding your customers through their decision-making process with clarity and integrity. In this workshop, you’ll learn how to identify critical criteria in decision-making and design a process that builds momentum and urgency. By closing the gap between the Present State (P.S.+) and Desired State (D.S.++), you’ll help your customers move confidently toward action. Through interactive exercises and discussions, you’ll refine your ability to align priorities and create a compelling path to agreement.