Redefine your sales approach with the Satisfaction Selling book
How To Become a Trusted Advisor in High-Value Complex Sales and Build a Movement of Positive Activists Using The Satisfaction Cycle
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Key Benefits of Reading This Book
Step-by-Step Strategy:
Learn the Satisfaction Cycle, a systemic approach to understanding and exceeding customer expectations at every stage of the sales process.
The Seven C's of Satisfaction Selling:
Master key principles to build strong, trust-based relationships with your customers.
Personal and Social Skills Development:
Enhance your ability to connect deeply with customers, ensuring they see you as a trusted advisor.
Shorter Sales Cycles:
Achieve faster results without compromising long-term growth.
Satisfaction selling
Imagine a sales process where prospects eagerly share information, objections disappear, and your recommendations are met with genuine enthusiasm.
In “Satisfaction Selling,” you’ll discover a revolutionary approach that aligns with the way people naturally make decisions, transforming your sales interactions into seamless and satisfying experiences.
The Satisfaction Cycle, the heart of this book, taps into neurocognitive principles, allowing you to leverage the Present State Positive and craft compelling Future Memories. This method increases your success rate and fosters a positive, collaborative relationship with your clients.
Satisfaction Selling
In today’s competitive business environment, merely meeting customer expectations is no longer enough. To truly stand out and drive sustainable growth, you must transform satisfied customers into passionate advocates for your brand.
“Satisfaction Selling” introduces the powerful Satisfaction Cycle, a framework designed to help sales and marketing professionals cultivate an ultra-loyal customer base that actively promotes your company.
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Customers Tesimonial
“Satisfaction Selling is an absolute must-read! If you’re looking to transcend competition and cultivate a fiercely loyal customer base, this book holds the key. At Hästens, we’ve embraced these strategies wholeheartedly, and the impact has been nothing short of remarkable. Our customers have transformed into passionate ambassadors, eagerly sharing their love for our exceptional brand and products. From established businesses to ambitious startups, Satisfaction Selling has the power to ignite business success worldwide.”
Jan Ryde, CEO/Owner, Hästens Sängar AB
Customers Tesimonial
“The Satisfaction Cycle has been my secret key to unlocking hidden potentials, both in management roles and as a growth advisor. In my role as a growth advisor for over 400 companies in the past three years, I have witnessed how this method creates a natural and effective approach to customer engagement and international success – often far more efficient, cost-effective, and sustainable than traditional approaches. It is a pleasure to see that this approach is now available in an easy-to-understand book.”
Anna Marie Damgaard Kristensen, Internationalization Specialist, Erhvervshus Sydjylland
Customers Tesimonial
“Satisfaction Selling is a hugely satisfying read. Riggio, Varjonen, and Wenøe address one of the most urgent challenges facing business leaders today: How to succeed in selling complex solutions within complex business environments. Drawing on their vast experience, powerful case examples, and proven approach, they demonstrate how ambitious sales professionals can bring their performance to the next level. Warmly recommended!”
Christian Bason, Ph.D., Co-Founder, Transition Collective, and Co-Author of Expand - Stretching the Future by Design
Customers Tesimonial
“The Satisfaction Cycle model supports both sales and coaching for managers. The defined steps make it a simple approach that provides structure in the way we communicate. Quality of communication is key towards customers and incredibly important internally. Based on our experience, I’d recommend anyone applying this model in sales to also apply it internally, as it supports the success of the company.”
Maarten van den Burg, Director Global Commercial Excellence, Radiometer Medical Aps
Meet the Authors
Dr. Joseph Riggio
Joseph is the creator of the MythoSelf® Process and the Satisfaction Cycle® model, with over three decades of experience in transformational change, metaphor, and storytelling. He is renowned for his work with Fortune 100 companies and his innovative methodologies, including Persuasion Technology® and Negotiation Technology®.
Virpi Varjonen
Virpi holds a M.Sc. in Industrial Management and Administration and has a rich background in B2B business development, sales, and leadership. She is a dynamic leader known for inspiring and elevating individuals and businesses from strength to excellence.
Henrik Wenøe
Henrik Wenøe is the CEO of Acuity World, with over 30 years of experience in sales, marketing, communication, and leadership. He specializes in designing customized training programs for sales performance and is the creator of the Personal Leadership Program – PLP™ & the Personal Selling Program – PSP™.
Inside the Book: A Glimpse
Foreword by Dr. Joseph Riggio:
Explore the Satisfaction Cycle, a model designed to help salespeople engage customers deeply, moving beyond traditional sales methods to fostering lasting partnerships.
The Seven Cs of Satisfaction Selling:
From Centering to Compliance, learn the stages of engaging and satisfying customers, ensuring their commitment and willingness to act.
Epilogue by Henrik Wenøe
Envision a future where the principles of Satisfaction Selling redefine your professional interactions and business success.
Satisfaction Selling Success
Diving into the Numbers
25+ Years of Experience: We have been pioneering the industry’s best practices for over two decades.
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97% Participant Satisfaction: An impressive 97% of our participants report being stronger sales leaders after utilizing our Satisfaction Cycle model.
Proven Success Across 100+ Companies: More than 100 companies have adopted our Satisfaction Cycle model with outstanding results.
Join us build a movement of Positive Activist using the Satisfaction Cycle
