BOGEN UDKOMMER 29. SEPTEMBER
I anledning af udgivelsen af Henrik Wenøe og Jesper Lemmichs nyeste bog The Positive Activist, inviterer Acuity World til boglancering.
Kom og få en drink og en snak med forfatterne om bogen.
Onsdag den 29. september 2021 fra. kl. 16.30-18.00
Havarthigården (Havestuen) i Holte
Henrik Wenøe & Jesper Lemmich
Forfatterne bag The Positive Activist
How to attract and develop loyal customers
Everyone wants their people to focus on their customers and what ultimately provides value to them. This is common sense since it is customers who ultimately decide whether you are profitable or not. If you want to develop a healthy, profitable, and sustainable business, however, it is no longer enough to have satisfied customers – you must have enthusiastic and excited customers. We call these customers your Positive Activists – they cannot help but talk about you to everyone in their network.
With this book in hand, you have received a number of concrete and proven strategies that will help you structure and lead your employees in the creation of Positive Activists and loyal customers. But the book is not just about attracting and developing loyal customers by transforming them into Positive Activists. The underlying philosophy is that you need to know how to attract and develop loyal and committed sales professionals who become Positive Activists themselves.
The way you lead your team will either support or sabotage this development. This book provides a step-by-step guide on leading your sales organization onto the path to creating Positive Activists all around you.
“Another great book from Acuity world, which in an elegant manner describes what it takes to convert customers into activists thereby creating enhanced value of your customer base. It also provides valuable insights and a Q&A section giving your sales force, including sales directors, a great tool to develop your customer base”, Michael Stanley Pedersen, CEO FaunaPhotonics A/S.