Personal Leadership Program – PLP I

Leadership Education for professionals in international sales and marketing

Personal Leadership Program

Do you want to take your entire organization and not only your sales team to the next level and create a stronger growth
and a more sustainable company ?

Even the greatest sales leader can improve

Strengthen your competence to lead in a changing world!

Take part in our ambitious education, Personal Leadership Program – PLP™, if you want to strengthen both your own and your employees’ competencies.

Do you want

  • Greater growth by attracting and developing the right customers.
  • Greater customer loyalty and satisfaction.
  • To transform your customers to become your Positive Activists.
  • To attract and retain the right employees using sustainable performance strategies.
  • Greater employee satisfaction.
  • Deeper and better understanding of your customers’ desires and needs.
  • To build motivation and create energy in your organization.


Next start: March 21, 2023

14 days (4 modules of 3½ days spread over one year)

10 Beyond Selling Virtual Global Master Classes

DKK 99.950 ex. VAT (includes full accommodation: Hotel stay and all meals included during the day)

Location: TBA. Greater Copenhagen

PLP™ Practitioner & NLP Business Practitioner

For more detail scroll down


For more than 20 years, Acuity World has focused on creating value and sustainable performance through strengthening personal and social skills. We have trained several thousand people in both public organizations and private companies with significant results. 

To create even greater value for our customers, we have chosen to target our leadership training to people who work in sales and marketing. Our experiences through many years have shown us that the training programs that have had the biggest impact and where we have seen the best results are the programs where the company’s sales management did not just stand on the sidelines and watch while we trained their employee. These were the programs where the sales managers took on an active role in the training and after the training used their coaching and training role in their daily work with their salespeople using our tools, both in customer meetings with their sales people and in their regular follow-ups. 

Create your own Positive Activists

During the Personal Leadership Program, we will introduce the Customer Development Strategy™ as a central model for creating a healthy and sustainable business. The model essentially describes how to attract and develop loyal customers and committed and engaged employees – and how to develop them into what we call Positive Activists.

What is a Positive Activist?

A Positive Activist is a person who, entirely by him- or herself, and without prompting, speaks well of both you as a person, your company, and the product you offer. The shortest way to create Positive Activists is to ensure that people around you experience real value for themselves and their organization in collaboration with you. And at the same time, they will make a positive difference for others!

We will use the book The Positive Activist as one of the essential books throughout the program. The book discusses, in deeper detail, the concept of positive activism, the Customer Development Strategy™, and other relevant models.

One of the key points in the philosophy surrounding the concept of positive activism is successfully converting your customers into positive activists. Before you can succeed with that, your sales professionals must be Positive Activists themselves.

This, in turn, requires that you, as their leader, are a Positive Activist, too, as demonstrated through your daily practices and actions. If you want to become a Positive Activist, the Personal Leadership Program – PLP™ would be a great place to start!

The Postive Activist
The Postive Activist
The Postive Activist

What you’ll learn in this program?

In the program, you will be introduced to a number of leadership, communication, sales, and coaching tools that will help you improve your performance as a sales coach for your salespeople. You will develop the skills you need to draw out the strengths of your sales team and drive revenue. You will learn how to bring out the best in your salespeople, and you will get concrete ideas and coaching tools for how you can help your team and sales force to create the specific daily behavior that produces the results you want and need.

The PLPprogram is designed for

  • CXO’s responsible for top-line growth and profitability.
  • General managers responsible for marketing and sales.
  • Enterprise and national leaders responsible for sales and growth.
  • VPs of Sales and Directors responsible for specific geographies, countries or product lines.
  • People who work with the development of sales excellence in their companies.
  • Sales managers who want to achieve their goals by strengthening their sales leadership and management with concrete tools and who want to create growth through other people, create direction, team spirit and results.
  • Decision-makers not in sales (e.g. marketing, finance or product development.) who want to understand effective sales leadership and management approaches and/or who want to work more customer-focused.

A year that develops and strengthens you

Leaders who create good results are those who know how to combine a high level of professionalism and a good business understanding with strong personal and social skills. In other words, the leaders who are successful are those who have the personal and social competencies to translate theoretical skills into results in practice.

Our experience tells us that most leaders are skilled in the professional and business areas, while they often experience challenges with the personal and social areas of competence. Our goal is that you as a leader obtain the personal and social skills you need to achieve your goals. This education will provide you with practical training in situations that may arise in this role.

The theory will be gained through live training in groups, where the theory will be linked directly to the practical training. The training will take place in groups of no more than 25 participants, as we make it a high priority that there is time for each individual person.

The program includes:

Before the education:

  • Personal Post-test including follow-up on personal learning goals
  • Virtual personal interview (1 hour)

During the education:

Acuity World training center

  • 4 Modules, each of 3½ days spread over one year.
  • 1 Acuity Master Class with Dr. Joseph Riggio.
  • Teaching materials
    Do What you Do best vol 1+2
    The Positive Activist
    Mental Fitness for Warriors
    PLP Manual
    PLP Pocketbook

Online Training

  • 2 Virtual training session between each module (6 in total)
  • 1 Beyond Selling – Global Master Classes on the last Monday of the month (10 in total)
  • Access to our online learning products.

After the education:

  • Certified PLP™ Practitioner diploma
  • Certified NLP Business Practitioner diploma from Society of NLP – Richard Bandler



Next start

March 2023

Module 1: Personal Leadership

March 21-24, 2023

Module 2: Personal Communication3

June 13.-16. 2023

Module 3: Personal Coaching

October 10.-13. 2023

Module 4: Personal Selling

December 12.-15. 2023

Acuity Master Class with Dr. Joseph Riggio

Master Class: 19. – 20. November 2023


First day from 7 pm – 9 pm
Other days 9 am – 6 pm


TBA. Greater Copenhagen


DKK 99.950 ex. VAT (includes full accommodation, hotel, and all meals included during the day)

Early bird discount

Get a 5% discount when signing up 2 months before start-up.


You get to know your fellow students well during the program, and you get the opportunity to build strong professional networks consisting of leaders from both the public and private sectors. A professional network is an important part of your development as a leader.

A light version

Personal Leadership – PL

If you don’t have the desire and time to commit to the entire Personal Leadership Program, it is possible to start by only buying Module 1 (3½ days, Price DKK 22.500 ex. VAT), where the main focus is on your own personal leadership. Read more here


Your teachers will be a team of high certified Transformational Facilitators and Professional Coaches with broad practical and theoretical experience in the field of sales and leadership. You will be learning from people with great insight into organizational management and with over 25 years of experience.

Henrik Wenøe

Henrik Wenøe

CEO, Executive Coach & Trainer


Instructor Liselotte Pedersen

Liselotte Pedersen

Business Coach & Trainer


Instructor Berit Becker Nielsen

Berit Becker Nielsen

Business Coach & Trainer


Follow us on LinkedIn and be inspired by management development and strategy implementation.

Kontakt Pia

Feel free to contact me for personal assistance, if you have any questions regarding this education

Pia Claudine Sørensen, Senior Advisor / +45 4448 6969


Of all that I have learned in the Personal Leadership Program, what shines through the most, is that I have become even more aware of myself. I have become more aware of in which situations I am the best version of myself and how to maintain myself in that position. I have met many people during the Personal Leadership Program, and the openness of my fellow students has meant that I have also become much better at understanding other people’s models of the world. With that insight, I have experienced that significantly better results are achieved – it’s simply measurable.

Anna Marie Damgaard Kristensen
Managing Director, Bitzer Electronics A/S

I have participated in the Personal Leadership Program, and I have had great use and pleasure from it. I have fully achieved my concrete goals of becoming better at professional sales, negotiation, and personal management. I have also gained tools and inspiration to develop my personal life. The participants in this program are very diverse, both men and women, young and old, public and private employees, business people, and specialists, which provides a good dynamic and committed group work. My experience is that the benefits for every individual are different, and no one goes away empty-handed.

Christian Jessen
Partner, Investment Distribution A/S

The best thing I have learned from the Personal Leadership Program is that all management starts with myself and not with what others do. During the training, it creates learning that we do a lot of practical exercises. It’s not just some theory that sits on a shelf and collects dust. You do get something home from the very first day you start, which you can begin using actively in your business. I have learned how to optimize my communication to get the outcome I want in relation to my customers, my team, and my employees.

Mikkel Dyrborg Jensen
Head of Data, KIBI

Contact Us

(+45) 4448 6969

Acuity World, Havarthigården 6, 2840 Holte, Denmark

Opening hours Monday to Friday from 9 am to 4 pm

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